Every company has its successes, such as winning an RFP bid; delivering a best in class project; or solving an important customer problem. Companies also have frustrations, such as late timesheets; lost business; an unhappy customer due to a billing error (let’s be honest, we have all been there). The idea for BusinessTime came with our dissatisfaction with the current Professional Services Automation (PSA) offerings and the idea that there had to be a better way. As software architects and developers, we knew that we could make a better mousetrap. And that’s how it happened – we had that ‘a-ha’ moment and the idea for BusinessTime was born.